Ema O'Hara
Fall 2024
Social Media Plan
The marketing objectives I have identified that I feel would be a good use for my social media plan are to increase awareness of mental health services to at least 80 percent of students by the end of the semester through campus workshops, campaigns, and social media, as well as enhance student engagement by achieving an attendance of at least 50 new students enrolled in CAPS free yoga classes by the end of the semester. These marketing objectives will not only help to build the campus community and provide as much mental health support as possible, but also increase awareness through social media and reach more students.​
The two platforms I have decided to choose for my social media plan are Instagram and
Facebook. I chose these platforms to market CAPS yoga programs because I feel they align with
my target audience as well as have a reputation of getting through too many individuals.
I chose Instagram as my first social media platform because it is a very popular platform that many students who attend Indiana University of Indianapolis use. I also feel that it is very visually appealing and is a good place to post infographics and flyers to promote services and programs. Along with posts that are advertising yoga I can use Instagram to post polls as well as Q&A’s on the story section that allow students to engage and gain insight on who would be interested in joining and address any questions. I will also use this platform to include hashtags under every post such as #IUIYOGA or #IUIWORKSHOP, so that it reaches the right audience.
Instagram post #1
Instagram post #2
I chose Facebook as my second social media platform because it does a good job at creating a
sense of community and many people engage with each other on this platform. When it comes to promoting workshops and events on campus, I feel that it will get through to a large amount of people within the campus community. I will make sure to use Facebook to create an event page so that anyone interested can join for updates as well as invite friends who are interested. I can also leave the Facebook posts open for discussion to allow students to share their experience in the comments for others to read and engage with each other.
Facebook Post #1
Facebook Post #2
To support my marketing plan, I attend on using these two platforms to engage with my
audience and spread awareness. I aimed to pick two platforms where both students and families of students spend the most time engaging with each other. Even if a student who could be interested doesn’t see the posts that are being made, there is a strong likelihood that someone who knows a student at our campus will pass the message along to them. Through both platforms I will plan on sharing my posts in the morning, this will allow the whole day for the post to appear on their home page when scrolling.
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One last thing I can make sure to do on both platforms are go live during events so that anyone unable to attend in person can see how they are organized, get to listen to the speakers, and watch the yoga sessions.