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Budget

Marketing is not free. There is a cost associated to every effective plan. This portion of the marketing project explores the monetary cost of each proposed tactic as well as pubic relations and social media plans. 

Budget Table
Tactic
Monthly Cost
Specific Allocation

Promoting workshops through collaboration with other campus organizations. (Counseling groups, Campus recreation groups).

$200

  • Printing out 200flyers. ($50)

  • Drinks and Snacks during the event.($150)

  • Collaborating with other campus organizations. ($0)

Create a social media page that provides mental health advice, tips, CAPS benefits, and highlights campus events.

$25

  • Creating a social media page (Instagram and Facebook). ($0)

  • Use Canva to create visually appealing posts. ($0-$25) for a team membership.

  • Posting on social media platforms regularly to spark student engagement and interest. ($0)

Host small campus events leading up to “yoga and wellness day”.

$650

  • Drinks and snacks during the event.($150)

  • Paying for 2 guest speakers. ($500)

Create flyers for CAPS events and pass them out as well as promote them on social media.

$50

  • Printing 200 flyers to hand out around campus. ($50)

  • Posting on all social media platforms leading up to the event. ($0)

Offer incentives for completing surveys (Starbucks gift card).

$1000

  • Offering a $10 Starbucks gift card for the first 100 students that complete both surveys. ($1,000)

Send out emails and text message reminders to encourage students to participate in surveys.

$0

  • Sending out text and email reminders to complete surveys. ($0)

Creating Instagram and Facebook posts that use paid ads to reach more students.

$200

  • Posting 3 social media posts on each platform using paid advertisements. ($200)

Broadcast events by going live on CAPS social media pages.

$0

  • Going live on Facebook and Instagram to engage with as many students as possible. ($0)

Host a free yoga and wellness day on campus that includes educational resources, guest speakers, nutrition tips, meditation classes, counseling sessions, and wellness check-ups.

$600

  • Ask 2 guest speakers to come and talk about their experience. ($500)

  • Print outs for resources and nutrition tips. ($100)

  • Free meditation classes and wellness check-ups from IUI staff. ($0)

Partner with a local yoga
instructor that is willing to run
a beginner friendly yoga
class as well as answer
questions from students.

$250

  • Have a yoga instructor come to campus to teach a class for 1 hour, and answer questions for 30 minutes. ($250)

=
2,975 per month
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