Ema O'Hara
Fall 2024
Background
Here, you'll find both the mission statement and a situational analysis of the subject of this marketing plan. Both artifacts frame the direction of this project, serving as useful background information to the final marketing plan.
The mission statement for CAPS at Indiana University of Indianapolis outlines the core values and purpose of the what the organization represents. By following through with our mission, we are committed to providing high quality care with advanced technology, research, and evidence based practices to better serve our campus community.
The situation Analysis will address the strengths, weakness, opportunities, and threats of the CAPS program at Indiana University of Indianapolis. It will also address environmental forces such as economic forces and social forces and the competitors that play a part in the implementation of free yoga classes on campus.