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Mission Statement

CAPS is dedicated to delivering quality care, counseling, and mental health services to its community. With advanced technology, current research, and evidence-based practices, we aim to provide individualized patient centered care. Through continuous growth and education, we thrive to increase our support and maintain our reputation for providing excellent care.

Questions Considered

1. What makes this a strong mission statement for your organization?

2. What do you want your target market to take away from your mission statement? How do you
want them to feel about your organization?

- Components that make this a strong mission statement are providing the basic service that is being promoted, the target audience that this service is promoting, as well as how the service is being delivered. This mission statement also outlines the organizational goals, the public image of the organization and organizational self-concept.


- The thing I want my target market to take away from this mission
statement is the fact that CAPS is dedicated and compassionate about
improving mental health and emotional wellbeing. I want my target
audience to feel understood and welcomed to seek services.

"We thrive to increase our support and maintain our reputation for providing excellent care."

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