Ema O'Hara
Fall 2024
Objectives + Strategies + Tactics
Objectives
Strategies
Tactics
Increase awareness of mental health services to at least 80% of students by the end of the semester through campus workshops, campaigns, and social media.
Partner with other student organizations that focus on mental health and host
workshops to attract more students.
Collaborate with other campus organizations such as counseling groups or campus recreation groups to promote workshops that focus on mental health and spread awareness of services available to students.
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Create a social media page that provides mental health advice and tips for students, the benefits that CAPS services have on students, and highlight events from previous classes and workshops.
By the end of the semester, enhance student engagement by achieving an attendance of at least 50 new students enrolled in CAPS free yoga classes.
Implement a “yoga and wellness day” on campus where any new student who enrolls in sessions gets a self care goodie bag as an incentive for joining.
Host small campus events leading up to “yoga and wellness day” to get students engaged and excited. Provide a sneak peak of the goodie bags to spark more student interest.
Create flyers for CAPS events and pass them out, as well as promote them on social media to attract as many students as possible that may be interested.
Measure the impact on mental health by conducting surveys before seeking services vs. after so that any changes can be made by the next semester to better fit students needs when it comes to well-being.
Send out a text message or email reminding students to complete the survey after their initial class and after the last class of the semester.
​Offer incentives for completing both surveys such as a Starbucks gift card to encourage more students to participate in the surveys.
Send out emails or text message reminders that are appealing. Make sure to put an emphasis in the reminder on how important their feedback is and put the number of questions it includes so it doesn’t seem like a difficult task to complete.